About Us
Founded in 2020 by Ian Millard and Andrew Crawford, Zinnia was created to redefine leadership hiring.
With decades of experience in boutique search firms and in-house roles at global organisations, we built a consultancy grounded in transparency, creativity, and uncompromising standards.
Today, we are a trusted partner for senior-level appointments across FinTech, eCommerce, and the broader technology landscape.
Our selective approach ensures precision, discretion, and impact. By partnering with a limited number of clients, we focus on solving the most complex talent challenges with speed and rigor.
Meet Our Team
Founded
2020
Assignments
125+
Clients. Repeat Business (3+ Assignments)
85%
Diverse Hires
45%
Executives Placed
25+ Countries
Clarity Through Every Step
At Zinnia, we combine diversity of thought with a transparent methodology to provide confidence at every stage. We don’t just deliver the right answer, we show you how we got there. By making our process visible and collaborative, we enable better decision-making and ensure key stakeholders feel informed, aligned, and assured throughout. Our approach prioritises clarity, rigour, and open communication, so you can trust not only the outcome, but the thinking behind it.